Cook Out provides a high quality cookout experience.
PROJECT SCOPE: Trademark Development, Brand Identity
TOOLS USED: Illustrator, Photoshop, ChatGPT
COMPLETED AS A SOLO PROJECT
Cook Out embodies the essence of the authentic American cookout experience. Their commitment lies in serving you the freshest, most flavorful meals made from sustainably sourced, organic ingredients with a dedication to classic recipes and time-honored techniques. Customers have the opportunity to bring the Cook Out experience to their backyards by ordering a Cook Out Party Box on their website. Cook Out is not just a restaurant; it's an experience of community, quality and authenticity, creating cherished memories with every meal.
RECOGNITION: Silver, Logo | Graphis New Talent 2023, International
RE-BRAND STRATEGY
After reviewing the competition landscape, the rebrand strategy will be comprised of a restaurant dedicated to authentic American cookout cuisine and built around community, quality food and good memories. Cook Out provides a party box that is packed with high quality ingredients for customers to order and have delivered directly to their homes so they can host their own cookout parties.
PERSONAS
Name: Walter Lambert
Age: 79
Walter is a grandfather to his two grandsons and enjoys spending as much time with them as possible.
Frustrations: Not enough kid friendly places that serve quality food with organic ingredients.
Passions: Enjoys the outdoors and spending time with his family.
Name: Sloane Peterson
Age: 35
Sloane loves to plan parties and host them at her home for her friends and family to enjoy.
Frustrations: Not a lot of party caterers provide easy to prepare meals with quality ingredients.
Passions: Bringing people together and forming authentic connections.
TRADEMARK
